Land(ing) Page

In this work, the artist creates a 3D world of a poppy field. Upon closer inspection, it’s revealed this world is entirely made up of tiny videos playing. These are advertisement videos most money has been spent on in India over the last 2 years, sourced from the Facebook API. We are losing our natural habitat to one of media today, constantly surrounded and increasingly immersed in it. Advertisements have been the mechanism of luring us into the addiction of free media, as technology giants continue to carry out a ‘data-grab’ akin to the land-grab of 19th century colonizers, as if it were simply there for the taking and profiteering of, creating a level of influence, addiction and displacement of the natural, that overtakes our entire sense of ‘reality’. Technology giants are using individuals’ data to fund ‘digital colonialism’, while addicting us to the idea of free media and mindless scrolling (much like poppy addiction).